It’s no secret that today’s online consumer has embraced user-generated content in an unprecedented fashion. Merchants also wisely recognize how important customer reviews are from both an ROI perspective and for the many “hidden truths” that customer reviews have exposed relative to user-generated content and social shopping.
You can read the facts about reviews in PowerReviews Express' 24-page research report and learn more about how customer reviews are just the beginning of a new social shopping paradigm.
Download the research report: Hidden Truths Exposed: Perspectives on Customer Reviews and User-Generated Content