SEO, SEM, CSE, ESP and many other three-letter combinations can be confusing. However, the balanced usage of these marketing acronyms can be extremely profitable.
 
All online sales begin with marketing, but surprisingly few online merchants understand their marketing options and how to effectively leverage them. Whether your budget is $50 per month or $50,000 per month, those funds must be spent wisely to achieve profitability.   If you you’re interested in learning more about how to properly leverage marketing options to increase sales, you will want to review this webinar recording.  In this webinar, you will learn the following:
 

• Why balance your marketing efforts across varied channels
• The difference and advantages of Pay per Acquisition and Pay per Click
• How to increase profitability within Comparison Shopping Engines

 
Michael Lambert, CEO and Co-founder of MerchantAdvantage is the guest speaker for this event.
 
Recorded 8/9/07                        60 minutes
 
Watch the recorded event here.