Business owners need ongoing and detailed information about their current and prospective customers. This information helps a merchant fine tune their business to meet the needs and expectations of buyers and optimize sales opportunities. Unlike a physical retail store, where you might have an opportunity to observe and interact with shoppers and buyers, there are few such opportunities when buyers navigate a web store. Web analytics help a merchant better understand their web store activity. The web analytics data available with Urchin will help you understand where your visitors come from and how they interact with your site. This information is invaluable for making business, product, marketing, and design decisions.

To access the Urchin reporting tool:

Log into your ProStores control panel at https://my.prostores.com and then go to My Website > Site Analyzer> Site Analyzer stats. Click on the little magnifying glass icon that appears on the right side of the page under “Go to Reports”