The sitemap generation tool will generate and store a sitemap file in the store's root directory for web crawlers from any search engine to index a ProStores web store. The file is automatically updated on a scheduled basis to capture changes made to your website.  It also allows merchants to leverage Yahoo and Google's sitemap submission services with ProStores(merchants must configure accounts with Yahoo and Google first).
 
To enable the Sitemap Generation tool:
1.      Browse to Product => Market Demand => SEO. The Sitemap Generation option appears.
2.      Check the box next to Generate a sitemap for the store
3.      Click Apply

If you have Google and/or Yahoo sitemap services, make certain to configure those accounts with the ProStores sitemap tool. Review the tutorials if you need assistance:

Watch the Google Webmaster Tools tutorial
Watch the Yahoo Site Explorer tutorial

Read the article “Five Simple Search Engine Optimization (SEO) Steps for your ProStores Website” for additional tips on driving natural search traffic to your site.