ProStores Tutorials
by ProStores

ProStores has presented several live webinars to help ProStores merchants successfully build and grow their online businesses with ProStores. These recorded events serve as tutorials covering a wide range of topics for a variety skill sets. Review the tutorials below. Watch and listen to those presentations that are pertinent to your needs at your convenience.

Don’t miss an opportunity to participate in future live and interactive events. Visit the ProStores Events page to register for future live presentations.

Getting Started Tutorial
8/23/07 60 minutes

This is a step–by-step overview of the ProStores Getting Checklist. This is the process a merchant uses to create their ProStores web store. The checklist helps a merchant configure the basic elements of their store.  The agenda for this tutorial includes:

- General Settings
- Store Design
- Adding Products and Categories
- Setting up payment, shipping and tax options
- Email Notifications
- Connecting ProStores to your eBay account
- Final steps before opening your store for business

Payment Processing Options and Setup Tutorial
3/29/07 80 minutes

An overview of the options available and setup process to configure your ProStores site to accept and process payments from shoppers on your storefront.  The agenda for this tutorial includes:

- Payment Options and Conversion Rates
- Credit Card Processing Terms
- Payment Preferences Wizard
- Store Settings - Payment Preferences
- Credit Card Settings
- PayPal Services
- Other Payment Options
- Storewide Settings

Bulk Catalog Upload and Management Tutorial
3/22/07 60 minutes

This is an overview of the options and processes for importing a product catalog items in bulk into ProStores. It also covers how merchants can leverage the data import process to perform bulk product updates with existing product information.  The agenda for this tutorial includes:

- Product Catalog Setup Options
- Creating a Product Import Table
- Importing a Product Table
- Troubleshooting Import Errors
- Updating Product Info and Inventory
- Importing eBay Listings Info
- Where to find additional information

Shipping Setup Tutorial
3/8/07 80 minutes

Learn about the different shipping options and settings available in ProStores. This session provides details on setting up several of the shipping calculation tools for your store. The set-up process for the merchant defined shipping tables, USPS, UPS and FedEx are explained in detail in this session.  The agenda for this tutorial includes:

- How Shipping Setup Affects Sales
- Getting Started Options
- Merchant-Defined Shipper and External Shippers
- Shipping Setup Wizard – setting up the Merchant-Defined Shipper
- External Shipper Setup
- USPS, FedEx, UPS, Canada Post
- Packing Algorithm
- Shipping Containers
- Product Setup
- Shipping Labels
- Shoppers Perspective
- Where to find additional information

Store Design Tutorial
7/12/07 60 minutes

Watch this tutorial for an introduction to the ProStores Store Design Hub. This session explains how to access and leverage the many tools and options available for customizing your storefront design.  The agenda for this tutorial includes:

- How to access and use the Design Hub
- Information, options, links and resources
- Design Settings
- Quick and easy store building tool
- Page Template Manager
- Tools to create and customize individual pages
- Link Manager
- Activating/deactivating or linking to external informational pages
- Store Versions
- Why and how to create multiple store versions
- Where to find additional information

Integrate ProStores with eBay Tutorial
9/13/07 60 minutes

Watch this tutorial to learn how to use the ProStores tools and options to connect your eBay business to your ProStores web store.  The agenda for this tutorial includes:

- eBay Setup in ProStores
- eBay Tools in ProStores
- Listing Templates in ProStores
- Creating listings in ProStores
- Managing eBay listings in ProStores
- Processing eBay transactions in ProStores
- ProStores checkout redirect with other eBay listing tools

Email Marketing Best Practices
4/26/07 60 minutes

Constant Contact presented this webinar. The presentation introduces users to effective ways to utilize email-marketing tools to increase revenue.  The agenda for this webinar includes:

- Why and how email marketing works
- Strategy and techniques
- List Building
- Permission
- Best Practices
- Interpreting results

16 Steps to Reducing Shopping Cart Abandonment
5/24/07 60 minutes

ProStores and PayPal presented this webinar. It features ecommerce expert and author Rick Broadhead. 88% of online shoppers admit to having quit an online purchase midstream. Rick Broadhead’s insight will help you to ensure this doesn't happen on your site. Watch this webinar to discover how to reduce shopping cart abandonment on your retail website.  The agenda for this webinar includes:

- Why is it important to address cart abandonment?
- What are the biggest causes?
- What are 16 things you can do to:
- Reduce Shopping Cart Abandonment
- Improve Customer Satisfaction

Search Engine Optimization Tips
5/9/07 60 minutes

The search engine experts at Shopping.com presented this webinar. Watch this tutorial to discover how to optimize your website for higher listings on search engines. Get insight and tips on:

- Power of Search Engine Optimization (SEO)
- How SEO can drive free consumers
- Basic optimization tips for your storefront

The agenda for this Tutorial includes:
- What is SEO?
- Why do I need SEO?
- When do I need SEO?
- Things to consider
- SEO Tools

Channel Options: An overview of online marketing alternatives to increase sales
8/9/07 60 minutes

SEO, SEM, CSE, ESP and many other three-letter combinations can be confusing. However, the balanced usage of these marketing acronyms can be extremely profitable. All online sales begin with marketing, but surprisingly few online merchants understand their marketing options and how to effectively leverage them. Whether your budget is $50 per month or $50,000 per month, those funds must be spent wisely to achieve profitability.

Michael Lambert CEO and Co-founder of MerchantAdvantage is the guest speaker for this event.

The agenda for this Tutorial includes:

- Why balance your marketing efforts across varied channels
- The difference and advantages of Pay per Acquisition and Pay per Click
- How to increase profitability within Comparison Shopping Engines