Increase Conversion Rates by Identifying Funnels and Goals
Let's assume you have an ecommerce website and you have been successful in getting traffic to it. A next logical step is to focus on your conversion rate and determine what you can do to improve it. To do this, glean clues about user behavior by analyzing the conversion and abandonment paths.
Th...
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Ecommerce Know-How: Writing Product Descriptions that Sell
An ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slow-to-deliver electronic vending machine at worst. Consciously or not, online stores are conceived, designed, and created to sell products while making as little personal contact with a customer as possibl...
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Increase Conversion with Customer Reviews from PowerReviews Express
ProStores merchants can now take advantage of the same customer review solution used by some of the biggest retailers to collect and display reviews written by customers. Increase your sales by adding customer reviews to your web store.
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Monitor “Bounce Rates” to Improve Conversion Ratios
An effective web page draws visitors in and keeps them there. When the Internet was new, people would surf from site to site just for the fun of discovery. Today’s Internet users are much more sophisticated. They know what they are looking for and want to find it quickly. If they don’t find a cle...
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Confronting the Blank Page: Six Tips for Creating Better Content
If you’re like most marketers, writing is only a small part of what you do each day. We wanted to share some tips for how to get started when you need to roll up your sleeves and develop content from scratch.
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ProStores Template Store Now Open
Give your store a facelift with a professionally-designed template from the new ProStores Template Store. Buy a template and install it in minutes!
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Conversion: Define Your Audience
Effective conversion depends on understanding your customers
Regular readers won't be surprised to find that this month's column describes one of the key elements of effective conversion. In fact, this element is so critical, I consider it to be the cement that binds all the other areas of effective conversion together.
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Quality Images Boost Sales
Customers want a more robust visual experience
Online retailers use the Internet to reach a broader audience in order to promote and sell products. However, as online technology has evolved, so have the expectations of the growing number of shoppers.
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Tips To Hire The Right Website Designer
Four steps to picking the right candidate
Websites don't just build themselves. The conundrum for the small business owner is that there is a host of choices as you establish an online presence. The decisions are important: They'll determine the online business activity that comes with the new sales channel and, of course, the additional profit from the online endeavor.
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Self-service Shouldn't Replace Customer Service
Tips to improve customer experience at your ecommerce site
Customers are satisfied with their ecommerce experiences and in many cases seem to prefer online buying to brick-and-mortar shopping trips. That's what recent studies show — but it doesn't mean virtual merchants should allow complacency to take hold.
The web is experiencing unprecedented...
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Does Your Site Need A Makover From Ecommerce Pros?
One lucky site owner gets a free review from ecommerce professionals
Sign up today! Practical eCommerce is assembling a team of ecommerce professionals to review one website's key elements. A group of experts will evaluate one site on design, SEO, merchandising, fraud protection, conversion and more.
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Errors Made By Ecommerce Site Owners
If you were starting over in ecommerce, what would you do differently?
Ecommerce owners do a lot of trial-and-error work on their way to building a successful operation. Along the way to success, it often becomes clear that the road could have been less rocky if a few things were done differently. Hindsight is often painfully clear.
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Incentives That Create More Sales
Free shipping and sale prices boost conversions
What makes a customer commit to that profit-boosting holiday purchase? One respondent to a survey conducted by the e-tailing group summed up the heavily promotional mindset of today's online shopper this way: "Find something that no one else has been able to find, with a coupon and free shipping...
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The Surest Way To Lose A Customer
Usability Report Card: Delsol.com
This month we review Delsol.com, the online store for the manufacturer of color-changing apparel and accessories. All items sold by Del Sol change color when exposed to sunlight, and this influences everything about the brand, including the website.
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Are 1-800 Numbers And Live Chat Important?
Improving sales starts with improving customer experience
As online shopping matures, merchants must avoid the tendency to be complacent in their merchandising efforts. Here are five ways merchants can truly innovate in the coming year. In the end, there is one point all five recommendations have in common and that is "listening to the customer."
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