Web Analytics: Translating the Wall of Data
Segmenting visitors to a website is a basic feature of web analytics software—this is just one example of "translating the wall of data", which is crucial for ecommerce operators to understa
"When monitoring a paid search campaign," says John Marshall, President of ClickTracks, a company that provides software to analyze the online behavior of website visitors, "It's essential to segment visitors to a website. You need to know if the visitors are coming from paid-search listings or free organic-search listings.
Read Article
|
|
Google Analytics' Security Warnings
How to fix this message so customers aren't scared
The subject of security warnings with Google Analytics is one that has been frequently brought up by our readers, and was something that I ran into when I launched the last Practical eCommerce website.
Read Article
|
| RSS 
